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Any company or organization needs effective marketing to make their products and services visible to be availed. You may have a stable company or organizational name, reputation, and brand but without proper exposure, consumers will not be enticed or attracted enough to the products and services you offer. Internet marketing has been all the rage since the innovation of the internet. Most consumers now go conveniently online to search for products and services they are looking for.

SEO or Search Engine Optimization

This type of marketing type aims to make your product or service visible in search engine result pages or search hits. If your company or organization is ranked up in the search results, chances are you will get clicked on and discovered by most consumers. This kind of internet marketing is ‘organic’ or ‘soft sell’ since you are trying to swerve your way into search engines and not screaming to consumers that they should avail your products, you are merely making your product or service an option through search results. If you are intimidated by SEO and its technicalities, there is undoubtedly an internet marketing company in Houston that specializes in SEO marketing and others in your state or city.

Video Marketing

YouTube has to be the place for video content where most people are subscribed. Video content placed as ads is another internet marketing strategy that strategically targets consumer age and interest. However, like SEO, video marketing should also focus on content since there are already competing in video marketing. Thinking of fresh video content ideas and themes will ensure promotion and exposure to your product. It’s a more pricey kind of marketing type since video production will be included in your marketing campaign. However, this is one of the most interactive ways to give consumers a taste of your service.

Social Media Marketing

Your consumers also thrive in social media platforms, and tapping these kinds of networks would be better if you’re interested in targeting teenagers and young adults. Social media already has a means of discussion flow as it is made for socialization, so choosing this kind of strategy is a cost not only practical but also convenient if you want your product to be praised and criticized at the same time. Customer feedback and suggestions are some elements to expect from marketing on platforms like Facebook, Twitter, Instagram, and LinkedIn.

Blogging

It may be similar to SEO since the content is required, but if you look closely, blogging could be both a strategy in itself or a tool for SEO.  All promotional material and content will all be in one place with additional videos, podcasts, audios, or any other element used for your marketing campaign. Blogging could be the strategy for you since it serves as a one-stop shop for all information or content your consumers need to see to be convinced of your service.

Network Marketing

It involves being connected or affiliated with social media influencers and letting them do the rest. Social Media Marketing could be comparable to network marketing since they use the same platform for promotion. But network marketing enables you to pinpoint the target market easier since influencers already have a certain number of followers who have the same demographics and interest, so this ensures you an audience for your product or content compared to social media marketing.


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